Don’t try this at home:
Guy: “If I gave you a million dollars, would you sleep with me?”
Girl: “A million dollars is a lot of money, and you don’t look that bad, so I guess I would consider it”
Guy: “Ok, since I don’t have a million dollars, would you sleep with me for $100?”
Girl: (outraged) “What kind of girl do you think I am?”
Guy: “We’ve already established the answer to that question. Now we’re just negotiating the price”
(Edit: I first saw the story told by Richard Feynman, although readers point out that it is often attributed to several other sources, such as Winston Churchill, Groucho Marx or G. Bernard Shaw)
Without the million-dollar question, moral choice is easy for this girl. Yes, she won’t sleep with someone for $100 and that doesn’t take a lot of thinking. She’s just not that kind of girl. The million-dollar question is interesting because it forces her to really decide what kind of girl she is.
If a principle is subject to revision past a price point, then this is no longer a question of principle, but a question of finding the price point. Surely not $100, but possibly less that a million.
How many business decisions have you taken without the privilege of considering the million-dollar option, and its moral consequences? If you’re like most people, it’s happened to you several times and you weren’t even aware of it.
I think of this little anecdote every time a cost/benefit question comes up at work. It’s not uncommon in business to be faced with the opportunity to do something that is against your standards and professional practices, but would bring in some extra revenue. In such circumstances, it’s typical for the people involved to debate whether it’s “worth” doing X or not. And, inevitably, the “worthiness” of the action is measured in dollars. Sure, no big company will put its reputation or professional standards at stake for $10,000 (if they’re at all serious about their business) but for an amount that has an actual impact on its bottom line, morality get fuzzier.
So here’s a handy tool that may, in some cases, bring more clarity to your decision-making:
- Would it be easier/harder to decide if the amounts at stake were dramatically lower/higher?
- If so, then what kind of girl are you?
Legislators and moral philosophers have invented fancy terms for the two possible answers to the “what kind of girl are you” question.
Consequentialist reasoning suggests that morality is context-sensitive, in the sense that the results of an action have a real effect on our judgment of its morality. Torture is morally reprehensible, but what if torturing one man can give you information to save the lives of thousands? In other words, the potential outcomes of an action, i.e. what’s at stake, need to be considered in moral judgments.
The girl of our story is a consequentialist kind of girl. (if it bothers you that the difference between the options is just a bit more money, consider a case where instead of a million dollars she was offered the formula for a drug that will cure cancer for all humanity – and consider whether she should feel equally or less “dirty” for sleeping with the guy to get it as with the $100)
Categorical reasoning on the other hand suggests that the morality of action is independent of results. The morality of exchanging sex for money is the same regardless of the amount. We can debate if it’s good or bad, moral or immoral, but we would not be prepared to revise our moral judgment based on what’s at stake. In other words the girl should happily take the $100 assuming that this is a fair value for the time she will spend on the activity.
The philosophical debate is in no way decided (it wouldn’t be a philosophical debate otherwise) and that is really why making decisions generally sucks. In each case, we have to first decide whether we are a consequentialist or a categorical girl, whether we will always be that kind of girl, or whether we will take some decisions categorically (and set up “commandments”, “golden rules” and “honour codes” to defend from consequentialist creep) while allow for consequentialist thinking in others (and use methods such as “cost-benefit analysis” and “risk valuation” to determine our moral inflection point).
I find it helpful, before I consider a dilemma, to at least debate whether I’m in that girl’s situation, and what kind of girl I’m going to be for this particular question. Imagining different stakes for the available options is perhaps one of the easiest ways to abstract any business decision to a level where the consequentialist/categorical dichotomy is obvious.


